Dentsu completes Aegis acquisition

Eight months after the $4.8bn deal was first reported, Japanese advertising giant Dentsu has completed the acquisition of media group Aegis Media.

The deal is expected to see major Aegis shareholder Harold Mitchell, who sold his business Mitchell & Partners to Aegis in 2012, continue in his role as Aegis Media Pacific executive chairman.

For now it will be “business as usual” regarding the location and management of both agencies, Dentsu Australia’s boss John O’Connor told Mumbrella this morning.