Dentsu consolidates CXM with Merkle Australia, folds Accordant into Isobar

Dentsu Group continues to consolidate its operations, in a move that will see Amicus Digital, Davanti Australia, DWA and Gyro brought together as part of Merkle Australia.

The operational changes will also see data-driven customer experience consultancy and Adobe Global Alliance Solution Partner, Accordant, integrated into digital experience agency Isobar.

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