Dentsu does away with creative and PR brands; unveils Dentsu Creative as sole integrated offering

Calum Jaspan

June 21, 2022 1:13

Speaking at the Cannes Lions International Festival of Creativity, Dentsu global CEO, Wendy Clark, and global chief creative officer, Fred Levron revealed a new global full-service creative agency, Dentsu Creative.

In the ANZ region, as of 21 June the brands BWMIsobar, DentsuMB will no longer exist, and Haystac and Cox Inall will start to consolidate, then retire in three months to come under the umbrella of full-service creative agency, Dentsu Creative, led by CEO Kirsty Muddle. Cox Inall Ridgeway will remain a standalone brand for Dentsu in the region.

Dentsu has done away with several brands, to form a new Dentsu Creative integrated agency

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

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Dentsu does away with creative and PR brands; unveils Dentsu Creative as sole integrated offering

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