Dentsu brings in Mike Thomas as creative director
It has emerged that Dentsu added to its Australian presence with the signing of advertising veteran Mike Thomas as creative director.
The appointment, which was quietly made last year, is the first major creative signing since the Japanese advertising network officially opened for business in 2011.
Dentsu Australia now has five staff servicing key client Toyota.
The ex-McCann and Singleton Ogilvy & Mather ECD joined Dentsu last year after two years running his own creative consultancy.
Congrats Mike! Good move. Sushi?
Mumbo guy – just how ‘OLD’ is a verteran?
LOL
“Veteran” means experienced, having delivered long and commendable service. The word’s been around since 1509.
But today it’s often used as a code to imply “old”, which is an unpleasant development. That probably came from “war veterans” post WW2, who obviously were perceived as being old during the last 50 years.
While doubtless it was used with genuine intent here, you often see the word used in mainstream papers with a journalistic sneer. Time to put the word out to pasture.
Looking forward to see Dentsu success in Australia.