Design thinking proves its okay to fail | Mumbrella360 video
In this session from the Mumbrella360 conference, thought leaders from Coca-Cola, Landor and NorthandSouth discuss how design thinking can be the perfect solution to a myriad of business challenges.
Giles Day, head of innovation at Landor NorthandSouth kicks off the session by asking the audience: “Who here is a design thinker?”
Day goes on to explain the definition of design thinking, in which the most important factor is iteration: otherwise known as your “first fail”.
