Despite e-commerce boom, Aussies favour shopping in-store more than any other country

Consumer behaviour is constantly changing, and while you might think e-commerce is the dominant shopping choice, new research shows Aussies still prefer to shop in-store.

Over the past two years, the Australian retail sector faced ongoing challenges, forcing retailers to swiftly pivot and shift their focus to innovation in order to survive. Retailers that elevated operations to navigate the enforcement of lockdowns, state border closures and trading restrictions have emerged more resilient and capable in the face of changing consumer behaviours.