Features

Despite the noise, NRL sponsors are back in droves ahead of 2023 season launch

The 2023 NRL season kicks off tonight, with the Redcliffe Dolphins set to play as the 17th team for the first time in the league. Mumbrella’s Darcy Song speaks with Nine, Foxtel and a media agency about why the number of sponsors for the new season is ‘shocking’ (in a good way) and if the commercial product this season could be better than ever.

March 2, 2023 9:12

The NRL has run into some off-field issues lately, including St. George Illawarra Dragons player Talatau Junior Amone being banned from the league due to police charges in January. Nine’s masthead The Sydney Morning Herald also reported that in an anonymous poll with club CEOs, 82% were against the league introducing a Pride Round like the A-League.

Not exactly the press you want in the lead-up to a new season.

But despite the off-field press, sponsorships are back for the season in full swing.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics
Atomic 212 Fox Sports Foxtel Jay Malig kayo Martin Medcraf Matt Granger Nine NRL
Latest
Kyle and Jackie O 'go rogue' in another Melbourne campaign
Coca-Cola and Disney release limited-edition Star Wars collection in Australia
Shift from traditional search drives Yango Creator
Apparent creative director departs for 'social impact future'
Publicis Groupe stock dives despite sunny forecast

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.