Destination Canada and Air Canada launch an OOH campaign to entice Australians north

Destination Canada and Air Canada have partnered to launch an OOH campaign to boost tourism in the nation.

The campaign is entitled ‘Canada, You Beauty’, and features picturesque images of the Canadian wilderness with a call to action to take advantage of Air Canada’s airfares.

The campaign showcases the outdoor adventures available in Canada

The campaign will appear across New South Wales, Victoria and Queensland for six weeks. As well as bus stop and billboards, the ads will appear as bus and tram wraps.