Destination NSW asks Australians ‘when was the last time?’ in Hunter Valley campaign
Destination NSW has released a new campaign for the Hunter Valley wine region by asking Australians: “When was the last time?”
The Here’s to the Good Life campaign, created by JimJam Ideas, features a couple travelling through the Hunter Valley while questions roll across the screen. The ad asks viewers when they last “took off on a whim”, “met a legend” and “made love in the afternoon”.
Destination NSW should be rebadged Destination Sydney.
Who do they think they are kidding!
I have watched this organisation over the years and they are intent on, if I can borrow a few lines from a Slim Dusty song, “sitting in their padded swivel chairs, in their air conditioned offices” doing very little for regional Australia. Their focus is SYDNEY and the coast.
Memo to the CEO and the Comms team: start promoting regional NSW and revitalize these ailing communities.
Why use a left hand drive car?