Dettol named Australia’s ‘most trusted’ brand and Vegemite our most ‘iconic’
Dettol has claimed the title of Australia’s most trusted brand in the 20th annual Trusted Brand Survey.
Band-Aid came in second, while Vegemite, Qantas, Betadine and Energizer rounded out the top five. Vegemite was also voted most ‘iconic’ brand, Cancer Council the most trusted charity, and Toyota the most trusted car company, while Bendigo Bank triumphed over the ‘Big 4’ to take the top spot in the banking category.

The top 20 most trusted brands