Nuns turn to advertising for ‘Heavenly care’ Monastique cosmetics range

An order of nuns in Melbourne has turned to advertising for the first time.

The Carmelite Monastery in Kew has launched a campaign for Monastique, a skincare and fragrance range made by the Sisters themselves.

The campaign, created by over-fifties specialist Evergreen pro bono, carries the line ‘Heavenly Care For Your Skin’.

The ads will run as flyers and posters to be distributed among the local community.

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