Devondale request independent review on banned flavoured milk ad
An ad for Devondale flavoured milk featuring a group of adventurous kids getting up to mischief, including taping one child to a wall, has been been banned by the advertising watchdog for presenting unsafe behaviour.
However the Advertising Standards Board (ASB) rejected complaints that the ‘Cape’ ad would lead to copycat bullying behaviour.
(Ad courtesy of Ebiquity)
The ruling has led to the withdrawal of the ad, with Devondale saying it has no plans to re-run the commercial in an unmodified form and have said they will be contacting the ASB to request an independent review of the determination.
Devondale should request and independent review of those who complained about that ad and those at the ASB who upheld the complaint for having no sense of humour or fun.
As sensible as the ASB can get?
I like this idea
Yet another example of the nanny state…
Good clean humour – remember, we all were kids once – how nice would it be to go back to those innocent care free days where your biggest concern was that you didnt have a cape?
Yep, I too side with Devondale on this one. Good ad, good job.
The complainant disturbs me.
That devondale ad is great, once again the vocal minority ruin the party
I have been hoping for a Devondale ad to be finally based on a great insight.
And this it.
Well done to the agency and the client.
And ASB…come on….
Once again the nanny state rules. Devondale creative is consistently funny, clever, and best of all has great brand recall. How they can ban something that’s clearly humorous and in keeping with the client’s long-running creative theme, and yet allow something as appalling at the extra dry beer “mouth” campaign is beyond me. Good work DDB.
How can the ad claim to be a contrast between being something silly and something sensible. Drinking flavoured milk is a silly idea as it is loaded with sugar, if it had been between being duct taped and drinking whole milk that would have been a contrast. Stop making our children fatter by feeding them sugar.