Devondale glowgirl ad banned by watchdog as ‘misleading’
An ad for preservative-free Devondale Long Life Milk featuring a girl glowing in the dark has been banned by the advertising watchdog because the phrase “preservatives have consequences” “would be considered misleading by reasonable members of the community”.
The ruling from the Advertising Standards Board has led to the withdrawal of the ad and its replacement with a new caption asking “What are you feeding you kids?”
Seriously?
Every bloody easter we’re bombarded with adverts for chocolate easter eggs committing suicide, alone or in mass groups, and people are worried about a glowing girl?
WTF?
Mmmnnn… they ban this one yet let through TVC’s every day promoting food for kids which is full of preservatives?
Scaring parents into buying your product shows a lack of creativity
Milk? I thought she eaten too much Japanese seafood.
I am particularly taken with the comment “would be considered misleading by reasonable members of the community”.
Fancy singling out “reasonable ” members of the community.
This reminds me of “Right thinking people” and “God fearing people” and “Law abiding people.”
Hang on, doesn’t the tag line say ” zero preservatives” right after mum asks dad if he has noticed anything odd about Katy? Is it not “reasonable’ to suppose that people will assume that preservatives and Katy’s odd verdant glow are somehow related?
I believe that children, not easily conned, have a better functioning imagination than the vast majority of adults,and an awareness of the non essential additives in foodstuffs is a fine thing not a scary one.
“Eat your carrots, they make you able to see in the dark” or “Eat your bread crusts they make your hair curly” and “Don’t go for preservatives, they make you glow green in the dark.” Do you really think that kids believe all this stuff?
I just wanna know who the mum on the ad is? And what show she was on?