Devondale hunt for Aussie creative agency with ‘on-the-ground expertise’ in China
Dairy brand Devondale is on the hunt for an Australian-based creative agency with “on-the-ground expertise” in China, following the brand’s relaunch into the market after the signing of the Australia China Free Trade Agreement at the end of last year, Mumbrella can reveal.
A Devondale Murray Goulburn spokesperson confirmed the pitch, telling Mumbrella: “In order to support our growth strategy in China, an agency tender process is currently underway. Existing arrangements in Australia remain unchanged.
“We are looking for an agency that has on-the-ground expertise in China and is anchored in Australia.”
Devondale relaunched its long life milk in China in a bilingual metallic packaging, with the move part of the dairy brand’s intentions to maximise the opportunities gained by the free trade agreement in November last year.
