Devondale launches first work from Saatchi & Saatchi Melbourne
The first work from Devondale’s newly appointed agency Saatchi & Saatchi Melbourne has launched with an ad promoting the dairy brand’s sponsorship of Masterchef.
The ad, which aired during Ten’s Masterchef premiere, is the first since the agency was appointed to the Devondale’s creative earlier this year.
The tactical piece of work shows Devondale products in extreme closeup as mother and daughter bake together in a kitchen.
Safe. And dull.
Not very inspiring work. Did the previous work not work? Change of marketing team? Or did the relationship fall apart?