Devondale shows how hard butter can destroy families in new ad
The destructive effects of hard butter on family relationships is the focus of a new ad by DDB Melbourne for Devondale.
The “stepdad Steve” ad for Devondale Dairy Soft follows the comedic route taken in Devondale’s previous campaign for Fast Start which focused on ‘Soy After Taste Face’.
It uses the insight that hard butter rips holes in toast.
A worthy follow-up to one of my favourite ads this year. Nicely done, guys.
nice 😉
Lovely work. Well played.
yeah that’s really good…well played
Now THAT is what I call an insight.
Finally, a funny Australian ad.
Offering genuine humour in exchange for a consumer’s attention. Nice ad.
I love butter and I love this ad.
Imagine being the voice-over dude. What a job.
Curious as to who is the young girl in this ad?
This ad is my favourite this year. It’s hilarious!
After watching this ad on channel 9, I would NEVER buy this product.
My favourite ad. Cracked up for a solid ten minutes
The ad is good but Steve is the ‘stepfather’ and blind Freddie can see he is her real dad!
Love this ad! It shines out in the morass of boring, unimaginative ads we usually see. I also love the horrified look on the daughter, who is she?