Diageo drops $15m on refreshed Keep Walking Johnnie Walker campaign via Leo Burnett Sydney

March 26, 2018 12:01

Diageo Australia has refreshed its Johnnie Walker ‘Keep Walking’ platform in its latest campaign, ‘The Next Step’.

The $15m campaign will run over the next 18 months across multiple channels including TV, out of home, and digital media in the Australian market only.

Adam Ballesty, Diageo Australia’s marketing and innovation director, said in a statement: “Johnnie Walker campaigns have always celebrated stories of personal achievement. ‘Keep Walking’ has long been its rallying cry encouraging people to confidently walk their own path.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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