F.Y.I.

Diageo launches Mixionary.com

October 22, 2012 2:41

Spirits producer Diageo Australia has today launched Mixionary.com, a website that aims to provide a reference simplify the art of mixing drinks.

The announcement:

Leading spirits producer Diageo Australia today launched Mixionary.com, a category-leading online destination that aims to demystify the world of mixing spirits for Australian consumers.

With more than 1.2 million cocktail related searches in Australia each month, Mixionary.com was conceived to break down the barriers, and simplify the art of mixing drinks for consumers. Using this existing consumer search behaviour, the site aims to provide a definitive online reference point for spirit-based mixed drinks and cocktails.

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Topics

Diageo