Did Sir Martin Sorrell just apologise to the ad industry?

The famed Madison Avenue Manslaughter author Michael Farmer goes way back with Mumbrella, having spoken at our events and written for our website.

In Dr Mumbo’s view, Farmer is an all-round good egg. His analysis of the boom and bust of the ad industry’s holding companies is quite something.

But news that former WPP – and now S4 Capital – boss Sir Martin Sorrell has written the foreword for the third edition of the book left Dr M scratching his head.

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