Why is Barry O’Brien leaving Ten?

Tim Burrowes

July 12, 2013 5:49

Declaration of interest. I like Barry O’Brien, so I’m a bit biased.

His departure as Ten’s chief sales officer does not come as a surprise, but the timing does.

From the day he took the chalice a year ago, there was always going to be an expiry date on his role with the network.

He was brought in by James Warburton as something of an emergency appointment after the leftfield appointment of Mike Morrison didn’t work out. Having left the media agency PHD – and left it in a good state – a few weeks before, he was available to start straight away. And went the network needed was an old school media guy.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Encyclic! 15 Jul 13

And went the network needed was an old school media guy?

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James 15 Jul 13

With the exception of Warburton when will the new age television network realize that top advertising agency executives do not last in a Television Network environment.

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