DiDi appoints new head of brand marketing ANZ

Rideshare platform DiDi has appointed a new head of brand marketing for Australia and New Zealand.

Tim Farmer has taken  on the role in an effort by the company to build the brand’s momentum during a exciting time of growth.

He joins after eight years at Disney, where he spent time in various marketing roles, including marketing director for Disney+. During his time there, he led the launch of Disney+ in the ANZ market, before his remit expanded to include marketing activity for Marvel, Pixar, National Geographic, and Searchlight Studios.