Krispy Kreme launch new American Classics range in limited edition Bluetooth jukebox
Krispy Kreme have created a limited-edition retro jukebox complete with Bluetooth speaker to launch the doughnut brand’s new range, ‘American Classics’.
Created in a partnership with Digital Arts Network and Eleven, the jukebox is the shape of the brand’s donut box with built-in Bluetooth speaker to play tailored 1950s Americana tracks via Spotify playlists, including the four bespoke theme tunes.
To operate, people simply have to flip up the lid, grab a phone and select their favourite doughnut playlist to be transported into another era. The four new doughnut flavours include: The Big Apple Pie, Peanut Butter Jelly Time, Coconut Cream Pie and Campfire S’mores.
Cigarette advertising’s banned so why not ban sugar advertising.
awesome. music to work out to and try and burn off the half tonne of sugar and fat in the product
Ha ha! The twist would work. Like the box though
Great. I love opening up a box, pairing my phone to a new speaker, then visiting a website and pushing a button before I eat a doughnut…. All food should come with designated music coming out of a tiny speaker to ruin the experience.
When KK opened in Canberra more than ten years ago there was a lot of hype and queues for a week or so. A few months later I went in, feeling like the kid about to get his first tattoo. Nobody was serving, there were no other customers, and like that kid in the tattoo parlour I just couldn’t go through with it and walked out. Unlike that kid who finally gets his courage up and gets his first tattoo I never went back to KK. The shops in Canberra closed down a year or so later.
Meanwhile the queues for $6 donut at Donut Time go around the block without a song from the 1950s in sight………………..
Just 1 Box of sugar thanks, I’m on a suicide instalment plan.
A heart attack in a box so you can leave this world with music!!!!
This might (repeat, might) work in America, but here?
And if you do want to pitch with Americana, why do it with an Aussie voiceover?