Digital boss Peter Bray takes the helm at The Brand Shop

Tim Burrowes

February 22, 2010 1:01

Peter Bray has become one of the first in Australia from a digital background to become manager of an ad agency.

Bray, who joined The Brand Shop as digital director in September, has also taken on general manager responsibility for the Sydney-based creative agency.

It follows CEO Gavin Larkin’s promotion to add fellow STW agency Yello to his own brief.

Prior to The Brand Shop, Bray – who is also the NSW President of the Australian Interactive Media Industry Association – was MD of Clear Blue Day which he founded in 2001.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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5 COMMENTS

digigal 23 Feb 10

seems like a smart direction with a smart guy

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anon 23 Feb 10

you owe me a teapot Petey…

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susie 23 Feb 10

A very smart move by The Brand Shop, Peter brings an enormous amount of experience to the table not just from a Digital perspective but a business angle too. Well done PB, Good Luck

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Chris Jeffares 5 Mar 10

Interesting point on ‘one of the first’, and an interesting trend … especially if you are a fellow believer that digital isn’t a marketing speciality per se, more an enabler. 1to1 now continually being enhanced through technology and it’s impact (i.e. Direct communication … brand-to-consumer and peer-to-peer)

Immediate people to then jump to mind are …
– Sean Hanneberry at Sapient Nitro
– Pontin at Clems Sydney
– Victoria Curro (ex MD, McCann Erickson)
– Michael Branagh at SapientNitro

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