Digital dynamos and duffers at the KAK digital quiz

Nine MSN turned on the star power at its digital marketing summit in Sydney, rolling out sister network Nine’s Kerri-Anne Kennerley to host a gameshow featuring the hunt for media agencies’ biggest digital brain.

After an embarrassingly slow start for Carat’s Michael Marsh and Mediacom’s Isabelle Chetcuti – who at one point had fewer marks from the multiple choice questions than random pressing of the buttons would have been likely to deliver – the field was narrowed to two finalists.

The buzzer round featured Ikon’s digital director Ellie Rogers and Initiative’s Andrew Davis.

Eventually Davis’ speedy recall of the correct size of a medium rectangle ad – 300 by 250 pixels – was enough to win himself a trip to the Cannes Advertising Festival and a $300,000 media buy for his chosen charity, Surfrider International.