Former Danoz Direct MD aims to become the ‘Netflix of health’

September 14, 2016 9:26

A new entrant in the fitness market delivering workouts over multiple devices is aiming to become the ‘Netflix of fitness’.

Fitness company Varlah has launched the series of workout sessions on a subscription model giving users 24/7 access to six tailored workout programs.

The sessions are led by Varlah co-founder Luke Istomin, who has worked with a range of celebrities including Hugh Jackman, Leonardo DiCaprio, Nicole Kidman and Ricky Martin.

The series is augmented by meal plans, workout calendars and fitness assessments.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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