Digital News Report shows Australian consumers want independence and impartiality in news and they’re willing to pay for it

54% of news consumers want impartial news and 62% consider independent journalism very or extremely important, according to the annual Digital News Report (DNR) from the University of Canberra.

Through what has been a traumatic year for Australians, trust in news has fluctuated, plummeting to just 38% during the bushfire crisis, but rising to 53% in the peak of the COVID-19 pandemic, and 61% for local reporting on the virus.

Digital News Report 2020 – News use by demographic [Click to enlarge]

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.