Digital radios reach 3.2m in Australia
Digital radio listening has grown by 24.2 per cent in a year, in the five metropolitan capitals, according to GfK figures released by Commercial Radio Australia (CRA).
According to the figures, 3.2m people now listen to radio each week using a DAB+ digital radio, which according to CRA indicates 1.5m more people listen to radio using the device than listen to radio via streaming.
CRA chief executive officer Joan Warner said: “Australian radio listeners continue to support DAB+ digital broadcast radio. The industry has invested in a robust reliable future technology that is easy for listeners to access, is free, live, local with high quality content.”
Retailers of DAB+ radios should warn customers that certain postcode areas
have no digital stations. I live in the rSunshine Coast Hinterland (4560).
I boiught a raduio online, only to find that it cannot find any stations in my area.
the set is virtuallu useless.
With basically a million new cars sold each year nationally and with many makes and models now coming with DAB supported radios is this really all that surprising… I’d expect 100,000s of new digital radio listeners each year would be expected.
Why would the police be involved in the timetable for digital radio in regional areas!!
But are all these listeners tuned to SBS Chill? Keep the figures to yourself, monetisation follows popularity.
Don’t worry about the sunshine coast hinterland – I’m 12km from Sydney GPO on the Northern Beaches and DAB+ doesn’t have a prayer of working at my place.
Any time I’ve mentioned this, the answer is always the same: “well, you wouldn’t expect DAB+ to work in hilly terrain, would you?”
Yes I would, or shut up about it.