Digital salespeople need to be more like marketers says Mashable executive

(l-r): Stacy Martinet, Mashable; Jnathan Hunt, Vox Media; Patrick Yee, Refinery 29; Michael Sebastian, AdAge
Salespeople for digital media have to become “more like marketers” in their skillsets in order to sell the more complex ad offerings available now, according to a panel of new media executives.
Speaking at SXSW on a panel featuring Mashable and Vox Media, Patrick Yee, head of marketing and content for fashion and lifestyle brand Refinery 29, said the market had changed “more than any other” in the last two years.
“It’s really really hard to sell a product in a marketplace as complex and competitive and is changing all the time,” he said.