Digital video and audio builds as broadcast shift continues

Internet advertising spend jumped by 11.6% during the first three months of 2025, driven by the continued shift from analogue TV and radio to digital video and audio.

The entire Australian internet advertising market reached $4.2 billion in spend for the March 2025 quarter, according to the IAB Australia Internet Advertising Revenue Report.

Video advertising was up 23.3% year on year, hitting $1.17 billion. This sector now represents 28% of all internet-based advertising, and includes pre-roll ads sold into news sites own video players, plus social media video, Youtube, BVOD, and video podcasting.