Dinner conversation dies when bowel cancer conversation arises in Cancer Institute NSW campaign

The NSW Government has launched a campaign to encourage people to talk about their bowel health stating bowel cancer kills conversations but it doesn’t have to kill you.

Created by Soap, which was acquired by Isobar earlier in May, the campaign features friends sitting around a dinner table until one of them says “tomorrow I want to do a poo and then poke it with a little stick”.