Disney pitches $26m media account, with Carat on alert

February 18, 2015 1:31

Global entertainment brand Disney is thought to be pitching its $26.1m media account with incumbent Carat on alert, Mumbrella understands.

At this stage it is unclear which agencies will be invited to pitch but it is thought that as many as seven agencies could be involved.

The news comes just a week after Disney chief marketing officer Kylie Watson-Wheeler announced she was moving to a new role in the business, with the pitch thought to cover Disney’s movie division, theme parks, publishing, merchandising and TV Channels such as Disney Channel and ESPN.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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