Disruption guru Jean-Marie Dru to head Lions effectiveness jury

Tim Burrowes

January 27, 2011 9:07

The organisers of the Cannes Lions awards competition have recruited advertising heavyweight Jean-Marie Dru to head the first jury for the new Effectiveness category.

The new award – likely to become one of the most sought after by agencies keen to link creativity with return on investment for clients – was announced last year.

Dru is chairman of TBWA Worldwide and best known for his thinking on the role of disruption in advertising.

Philip Thomas, CEO of Cannes Lions, said: “”We believe that the new Cannes Creative Effectiveness category, which will ascertain a direct connection between creativity and effectiveness, will become one of the most important awards to win in the industry, especially in the eyes of the client. In Jean-Marie we have a hugely respected individual, and I can think of no better person to take the helm of the inaugural jury and doubtless set the standard for future years.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.