Diversity in marcomms is more important than ever

Last weekend, the Academy Awards was held with unprecedented diversity in both nominees and winners. From China-born Chloé Zhao becoming the first woman of colour and second female ever to win an Oscar for Best Director, to Ugandan-ancestry actor Daniel Kaluuya and Korean actress Yuh-Jung Youn winning Best Supporting Actor awards, it was heartening to see Hollywood making positive steps to do better.

The emotion on display during the Oscars speeches drove home the importance of visibility and wins for the communities that diverse winners represent, and how inspiring it can be to watch for these audiences. But diversity and inclusion isn’t about feel-good box ticking – it makes real commercial sense.