F.Y.I.

Division name change at IPG Mediabrands Australia

February 19, 2014 12:50

IPG Mediabrands Australia is renaming its specialist analytics division, Marketing Sciences Australia, to Anomaly in a bid to appeal to a greater range of clients.

The announcement:

February 19, 2014: IPG Mediabrands Australia’s specialist analytics division is being renamed Anomaly as the business seeks to expand the diversity of its client base.

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