Djokovic vs de Minaur pulls in biggest AO audience of this year’s comp

Darcy Song

January 24, 2023 10:00

The Australian Open match on Nine between Aussie Alex de Minaur and Serbian tennis champion Novak Djokovic topped entertainment on Monday.

The day nine session, which saw Djokovic securing a place in the quarter finals, drew in 730,000 metro viewers, the best figure of this year’s tournament so far. It also topped all three key advertising demos.

Novak Djokovic is through!

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Djokovic vs de Minaur pulls in biggest AO audience of this year’s comp

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE