Dodo ditches 17-year-old bird in new campaign via consultancy Deloitte
Management consultancy Deloitte has launched a campaign for internet service provider Dodo, which introduces a new dodo bird as the face of the brand.
The campaign comes a year after the management consultancy raided McCann Melbourne for top talent including managing director Adrian Mills, head of strategy and media, David Phillips, executive creative director Matt Lawson and digital media lead Justine Mills.
Similar to the “Save Louie the fly”.
Do you ever get the feeling that insiders might overestimate the general public’s enthusiasm for mascots?
No more old Dodo ads. Australia thanks you.
I remember the ad where the Dodo bird danced in a nightclub to 1994 hit
“No Limit”
Good Times!
… with their new catch line “we’re not as stupid as we look” doesn’t align with great values…
This Dodo is compellingly lovable!