Does marketing need to put a higher premium on experience?
Atomic 212°’s Jo Craven addresses the long-standing issue of people over the age of 40 deciding to tap out from the industry. Is agency life too demanding or non-sustainable?
I recently filled in a mortgage application that asked when I plan to retire. Unfortunately, there was no checkbox for “I have no idea”.
Being that I’m in my 40s, retirement is realistically a long way off, but when I look around agency land, I’m probably something of a veteran.
While it’s commonly accepted that the retirement age is 65, how many people in our industry – particularly women – make it to that age? Our contemporaries starting families obviously plays a role in this but, as highlighted over the last few years, we see huge churn as people with long tenure transition into client-side roles, or move into completely different industries.
Is agency life too demanding or non-sustainable?
