My Dog celebrates the relationship between dogs and owners in new campaign

My Dog_MREC v01Mars Petcare’s Premium dog food brand My Dog has launched a new campaign celebrating the relationship between dogs and their owners.

Created by BD Network, the campaign is running across press, magazine, outdoor, radio, digital, point of sale and retail executions.

It features images of dogs in frames with a plaque celebrating what the dog means to its owner from ‘My baby’, ‘my hero’ and ‘my joy’.

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