Fairfax moves $12m media buying account for Domain from Carat to Vizeum

February 27, 2014 1:47

Fairfax Media’s real estate division Domain has moved its $12m media buying account from Carat to sister Aegis agency Vizeum, Mumbrella can reveal.

The move coincides with a major restructure at the division, announced three weeks ago, which saw a number of leadership changes and also the decision to bring media sales in-house and move its commercial real estate section under one umbrella.

Speaking to Mumbrella this morning, CEO of Domain Antony Catalano said the agency shift should not be seen as preparations for a float.

“This has nothing to do with rumours without foundations that other media outlets have chosen to run,” said Catalano, in reference to a report in The Australian on Monday that Fairfax would float Domain in 2015.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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