Domain signs up for Cricket naming rights sponsorship

June 25, 2018 10:28

Cricket Australia has inked a major sponsorship deal with real estate company Domain just months after a cheating scandal saw a number of advertisers walk away from the sport.

The four-year deal will give the ASX-listed property portal naming rights for domestic test series, plus shared advertising content across its site and cricket.com.au.

Domain replaces Magellan Financial Group as Cricket Australia’s naming rights sponsor

The sponsorship follows Cricket Australia’s recent move from Nine and Ten to Foxtel and the Seven Network in a landmark six-year broadcast deal.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Eleanor Dickinson

Eleanor Dickinson a journalist at Mumbrella in Sydney. She is the former editor of Mumbrella Asia and has previously worked for Campaign Middle East in Dubai.

Topics