Domino’s fined for failing to inform franchisees about marketing pool spend

May 8, 2017 4:10

Pizza giant Domino’s has become the first company in Australia to be fined for not complying with the Franchising Code of Conduct after failing to detail how $40m in marketing pool funding was being spent.

The action, launched by the Australian Competition and Consumer Commission, saw the fast food company fined a total of $18,000 for the breach, but the company has described the failure as “an honest mistake”.

Companies which require franchisees to pay into a marketing pool must prepare annual statements for franchisees detailing how the money is being spent.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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