Donald Trump: the industry speaks
With concern growing among some business leaders over the economic and social policies being pursued by Donald Trump, Dean Carroll asked media and marketing industry luminaries across the Asia-Pacific region for their views on the new United States President. What he uncovered was a mixture of hope and despair.
Stephen Li, OMD Asia Pacific CEO
Stephen Li, CEO, OMD Asia Pacific
“What is happening with the Trump/Bannon nexus is both disturbing and destabilising; and will inevitably have a negative impact on both trade and consumer confidence. However, while they seek to marginalise mainstream media in favour of the Breitbart interpretation, what they are instead doing is rallying and unifying right-minded people behind media voices which are more crucial than ever.
“This is leading to greater consumption of media than we have seen in a long time and only bodes well for our desire to seek opinion and be informed.”
Dont worry, hes only there for 13 eprisodes (circa 100 days), then he will marry Hillary, pretend to be President, and give Melanomia to Bill.
“then brands may need to fill the void and to find a positive true north for society”
God , that’s even creepier: asking multinationals to become our moral compass. The difference is Trump and co are so billigerently transparent that we can see what’s going on.
“then brands may need to fill the void and to find a positive true north for society”
God , that’s even creepier: asking multinationals to become our moral compass. The difference is Trump and co are so billigerently transparent that we can see what’s going on.