Donation Dollar reminds Aussies to give in new Saatchi & Saatchi campaign
5 September, International Day of Charity, marks the two-year anniversary since the Royal Australian Mint released the world’s first Donation Dollar: a one-dollar coin designed to be donated. To encourage Australians to continue to give what they can, the Mint has again partnered with Saatchi & Saatchi Australia to launch a national awareness campaign.
The ongoing goal is to continue circulating Donation Dollars until 25 million are released, including an additional 5 million to be released this year.