Don’t become the next Ashley Madison, firms are warned amid ongoing CMO, CIO unease

September 2, 2015 4:38

The data breach crisis engulfing extramarital affairs website Ashley Madison is a stark lesson in the failure of a chief marketing officer and chief information officer to communicate, a conference in Singapore has heard.

Senior Forrester Research executive, Dane Anderson, said too many CMOs and CIOs still have contrasting objectives when they should be working hand in hand.

Mumbrella Asia reports Anderson also warned the failure to collaborate risks undermining businesses as they strive to become more digitally astute.

Anderson cited Ashley Madison as having “slick marketing” but said the apparent absence of communication between the CMO and CIO ultimately led to the security breach which saw the site hacked and the details of 37m customers stolen.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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