Don’t believe everything you read: OMG and WPP tie in Comvergence rankings

August 15, 2025 11:45

Comvergence and Recma have published their annual Australian Billings and Market Share reports for 2024. At the group level, OMG has claimed wins in both rankings, but failed to mention a joint first place with WPP Media.

Comvergence and Recma are independent research companies that publish media agency rankings on a global scale. They serve to measure the performances and strategic developments of the global industry, looking at market share, billings, new business wins, and digital spend.

In a press release sent to Mumbrella earlier this week, OMG claimed it has retained the number one position in both Australian rankings.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.