Don’t confuse desktop research with inspiration
There’s a wonderful world out there beyond our devices, and its a creative’s job to get out there and explore it, says James Welch.
George Michael once said: “Let’s go outside”.
I think he was on to something there. The trouble is, almost without exception, the first thing that we (as in us creatives) do when we start a new project is go back to our desks. We click. We surf. We bookmark. We screenshot.
Look around you today and I guarantee that 99.9% of people are doing the same thing. Don’t get me wrong. The internet of things, social media and mobile technology have all done some massively positive things to help advance how we live today. How we learn and explore new subjects, how we connect with each other and research topics that help shed some light on the clients we work with.
By no means a new thought, but absolutely a correct one.
The same goes for planners/strategists, getting out and about is absolutely vital.
It’s an oldie but a long forgotten goodie Rob. Enjoy
What’s the timesheet code for ‘a walk in the park’?
Great article James! Well done i will share if you dont mind