‘You don’t have to be famous to be brilliant’: Škoda recruits co-inventor of WiFi to challenge conventional car choices
DDB Sydney and Škoda have recruited co-inventor of WiFi, Australian John O’Sullivan, in a new brand campaign which aims to push against car category conventions and standout in a cluttered market.
The new piece of work, out of DDB Sydney, shows O’Sullivan driving a Škoda and admiring its features, while talking about how he created WiFi, and the challenges involved.
https://youtu.be/W4N1XGp1Ywk
Ironic ain’t it.
One Aussie bloke co-invents WiFi.
Yet it takes four people from the client, and more than 30 people or businesses to make a 30-second TV ad.
You spelt your name wrong.
You don’t have to be brilliant to invent something already invented 20 years prior, just an patent opportunist with an Australian tendance to claim inventor.