Don’t let selfishness fuel PR disasters
Founder and principal at The Drill, Gerry McCusker, looks at the tests of leadership that can emerge with the wrong person.
As well as being an exemplar of sporting behaviour, ethics and performance, the most telling quality of a great captain is their consistent ability to put the welfare of ‘the team’ first.
When personal ego and gratification desires infect any leader, it clouds their decision-making and, inevitably, imperils the image, reputation and welfare of the office and interests they profess to cherish above all others. In any walk of life from business to government, celebrity and even sport, when any individual’s sense of selfish entitlement – I want, I deserve, I need this – outmuscles their levels of personal humility, the spectre of a public relations fiasco will always lurk close by.
Selfishness impacts others
