‘Don’t skip foreplay’, pornstars urge in new Skyn campaign
Condom and sexual wellness company Skyn and Pornhub have enrolled pornstars Stoya and Dale Cooper to urge consumers “Don’t skip foreplay” in commercials running before porn videos.
The decision to create a global campaign – worked on locally by Cummins & Partners – encouraging realistic perceptions of sex came about after the brand conducted research revealing 67% of male respondents learn about sex from porn. But porn doesn’t always accurate depict intimacy and pleasure, Skyn said, and pornstars were best-placed to communicate that message.
