Double vision: Netflix wants you to watch an extra screen, but is Australia ready?
In this cross-posting from The Conversation, Marc C-Scott talks about why Netflix is pushing for Australians to connect to a second screen when watching its content.
Netflix announced last month that it will launch a second screen experience within its app, allowing subscribers to view additional information related to the program they are watching.
This functionality will be available to those who use their portable devices to cast content to their television screens via devices such as Roku, Apple TV or Chromecast.
The information presented on the second screen will include cast member information and additional program information.
The failure of the second screen apps had a lot to do with people not wanting to have to change app every time they changed network. Most preferred to stick with existing platforms, primarily Facebook.
My readiness for even a single screen expired long ago. Two screens? Well, hardly.